ICC Business Corporation FZ LLC (IBC), a wholly owned subsidiary of the International Cricket Council Limited has initiated a tender process to appoint an experienced service provider for Marketing and Public Relations (PR) services for the ICC Men’s Cricket World Cup 2027.
The prestigious tournament is scheduled to take place across South Africa, Zimbabwe and Namibia in October and November 2027. The ICC Men’s Cricket World Cup 2027 will seek to inspire, engage and connect cricket fans around the world. To support this vision, IBC is looking for a capable Marketing and PR Services Provider to develop and implement an integrated marketing and communications strategy aimed at building tournament awareness, strengthening fan engagement and creating excitement in the build-up to and throughout the event. The appointed agency will work closely with the ICC, the Cricket World Cup Local Organising Committee (LOC) and other key stakeholders to deliver the tournament’s marketing and communications objectives.
The scope of work will include campaign strategy, creative and content development, milestone activations, media engagement and amplification across key markets. The selected provider will also be expected to ensure that all marketing and communications activities are effectively coordinated, impactful and measurable.
Through the tender process, the ICC aims to appoint a partner with the expertise and experience to help position the 2027 World Cup as a compelling global sporting event while maximising engagement with cricket audiences worldwide.
Interested applicants may request the tender documentation by submitting the following information by email as soon as possible and no later than 17h00 GST, 27 August 2026 to: marketingitt@icc-cricket.com with the subject line “[AGENCY NAME] – ICC MEN’S CWC 2027 – Marketing & PR Services”
- Full legal name, company number and registered address.
- A signed non-disclosure agreement, the template for which is available here.
- Company portfolio in downloadable document (ideally PDF) no more than 15 pages, outlining credible experience delivering Marketing & PR services for major global sporting events particularly in, but not limited to, Southern Africa. Applicants without suitable experience, supported by case studies and examples, will be deemed ineligible to receive the ITT documentation
- Contact information of project lead.
Following the receipt of expressions of interest, IBC will issue the project brief to applicants that meet the selection criteria and have signed IBC’s standard non-disclosure agreement.
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